Which two use cases can Data Cloud help address?

The chosen answer highlights how Data Cloud can fundamentally enhance customer experiences by leveraging data insights. Understanding and acting upon customer data enables organizations to create personalized interactions, tailor marketing strategies, and enhance service delivery. This focus on customer-centric data utilization fosters better engagement and long-term loyalty, which is essential for businesses in today’s competitive landscape.

The other possible options explore different facets of data management. Governance of the enterprise data lifecycle emphasizes policy and process standardization, which is critical for compliance and data integrity but does not specifically address customer-related outcomes. The safeguarding of business data relates to data backup and security, which is vital but more focused on operational resilience rather than customer experience. Harmonizing data from multiple sources aims to create a unified view of information, which is important for analytics but does not directly relate to acting on customer insights in the same immediate way. Each option represents valuable use cases, yet the selected answer most clearly aligns with improving customer engagement through actionable data insights.