Which two use cases are considered a good fit for Data Cloud?

Harnessing harmonized data to gain insights into customer behavior and assess business impact is a core use case for Data Cloud. This approach emphasizes the value of integrating various data sources to create a unified view, which enables more informed decision-making and deeper analysis. Understanding customer interactions and their effects on business outcomes is crucial. This use case allows organizations to track performance metrics and understand customer journeys, paving the way for improved strategies and personalized engagements.

Collecting and analyzing harmonized data fosters a more comprehensive understanding of how different factors affect business performance. This not only enhances operational efficiencies but also supports the development of targeted marketing and service initiatives. By leveraging harmonized data, businesses can make data-driven decisions that align with both customer needs and business objectives.