MCB Data Cloud Certification Practice Exam

Which two applications automatically create activation targets when connected to Data Cloud?

1. Personalisation powered by interaction studio

2. Amozon S3

3. B2C Commerce

4. Marketing Cloud Engagement

The correct answer is: Personalisation powered by interaction studio

The application that automatically creates activation targets when connected to Data Cloud is one that focuses on personalized interactions and customer engagement. Personalization powered by interaction studio is designed to leverage data to create tailored customer experiences in real-time. By integrating with Data Cloud, it can automatically generate activation targets based on user interactions and behaviors. This process enables businesses to engage users more effectively with personalized content and recommendations. The other applications mentioned serve different purposes and may not automatically create activation targets. For instance, Amazon S3 is primarily a storage service and doesn't inherently focus on customer engagement or creating activation targets. B2C Commerce transactions may involve data but do not automatically generate targets in the same manner as a personalization tool. Marketing Cloud Engagement is geared towards managing marketing communications but may require additional steps to set up activation targets compared to a dedicated personalization tool. Overall, the focus on real-time, personalized engagement makes personalization powered by interaction studio uniquely suited for the automatic creation of activation targets within Data Cloud.