MCB Data Cloud Certification Practice Exam

Which two actions are necessary for activating a segment based on calculated insights?

1. Add additional attributes

2. Choose a segment

3. Select contact points

4. Add the calculated insight

The correct answer is: Choose a segment

To activate a segment based on calculated insights, selecting a segment is essential. This step involves choosing the specific group of contacts or data entries that have been identified for analysis or action within the data cloud framework. The act of selecting a segment streamlines the focus of the operation, allowing you to apply calculated insights meaningfully to the relevant population. Additionally, adding the calculated insight itself is a crucial action in this process. By incorporating the calculated insight into the segment activation, you are leveraging analytical models or metrics that have been derived from the data, thus driving decision-making and targeted actions based on those insights. However, while adding additional attributes and selecting contact points can enhance segmentation and targeting, they are not strictly necessary for the basic activation process. Instead, the core actions concentrate on the selection of the defined segment and the inclusion of the calculated insight, making these two actions the fundamental steps required for segment activation.