MCB Data Cloud Certification Practice Exam

Which subject area reflects contact information for a specific customer or account in the Customer 360 Data Model?

1. Membership

2. Global Account

3. Individual

4. Party

The correct answer is: Party

The subject area that reflects contact information for a specific customer or account in the Customer 360 Data Model is the "Party." This is because the "Party" entity serves as a central concept that encompasses any entity—be it individuals, organizations, or accounts—that can be involved in business transactions or relationships. In the context of Customer 360, the Party data model is designed to capture comprehensive details about that entity, including their contact information, preferences, and interactions. This approach allows for a unified view of the customer, which is essential for effectively managing relationships and providing personalized experiences. By centralizing contact information under the Party entity, organizations can enhance their data analytics capabilities, leading to better customer insights and improving engagement strategies. The other subject areas, while relevant to different aspects of customer management, do not specifically focus on capturing the complete contact information of a customer or account in the same all-encompassing manner. Membership, Global Account, and Individual each address distinct facets of customer relationships but fall short of the comprehensive representation that the Party subject area provides.