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Which report type would be best for visualizing engagement trends over time?

  1. Summary report

  2. Matrix report

  3. Chart report

  4. Detail report

The correct answer is: Chart report

Choosing a chart report is ideal for visualizing engagement trends over time, as charts facilitate an intuitive understanding of data patterns. They allow for the graphical representation of data points, which can illustrate changes, variations, and trends effectively. By using line graphs, bar graphs, or area charts, a chart report provides a clear visual context that highlights how engagement metrics evolve throughout different time periods, making it easier to identify upward or downward trends, seasonal fluctuations, or spikes in engagement. In contrast, summary reports primarily focus on aggregating data and presenting totals or averages without emphasizing time-based visuals. Matrix reports are structured to display data in a grid format, making them useful for comparison but not particularly effective for visualizing trends over time. Detail reports provide comprehensive data at a granular level but can overwhelm users with too much information and lack the visual tools necessary to highlight trends effectively. Thus, a chart report stands out as the most effective choice for this purpose.