MCB Data Cloud Certification Practice Exam

Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

1. Party Identification object

2. Loyalty Identification object

3. Individual object

4. Contact Identification object

The correct answer is: Party Identification object

The Party Identification object is the appropriate choice for performing exact match rules on the Loyalty ID in the context of identity resolution. This object is specifically designed to manage and categorize various identifiers related to parties within the data model. When it comes to implementing exact match rules, the Party Identification object provides a comprehensive framework for associating identifiers like Loyalty IDs with specific parties. It ensures that these identifiers are accurately tracked and utilized during identity resolution processes to prevent duplication and maintain integrity within the data set. In this scenario, while the Loyalty Identification object might seem relevant due to its name, it is typically focused on the specifics of loyalty program participation rather than on broader identity management tasks. The Individual and Contact Identification objects also serve distinct purposes, primarily focused on personal and contact information rather than directly handling identifiers for resolution processes. Thus, leveraging the Party Identification object ensures that the consultant is utilizing the right tools for effective identity resolution concerning Loyalty IDs.