MCB Data Cloud Certification Practice Exam

Which feature allows real-time integration with Salesforce CRM?

1. Sales and Service bundle

2. Data actions and Lightning web components

3. Streaming transforms

4. Data model Triggers

The correct answer is: Streaming transforms

Real-time integration with Salesforce CRM can be effectively achieved through streaming transforms. This feature allows continuous data integration and processing by enabling data to flow in real time, which is essential for applications that require up-to-date information and immediate responsiveness to changes in the CRM system. Streaming transforms utilize event-based architectures that respond to changes as they happen within the Salesforce environment, making them ideal for real-time reporting, alerting, and operational monitoring. This capability ensures that applications using Salesforce can react promptly to customer interactions and changing business conditions, thus fostering improved decision-making and enhancing user experience. The other options do provide various functionalities related to data management and UI/UX improvements, but they do not specifically emphasize real-time integration capabilities in relation to the Salesforce CRM. For example, while the sales and service bundle may contain tools that aid in the overall management of customer interactions, it does not inherently offer a solution focused on real-time data integration. Similarly, data actions and Lightning web components enhance user interface and data manipulation but lack the continuous data flow characteristic necessary for real-time integration. Data model triggers, while they facilitate automated processes based on data changes, do not provide the same level of real-time responsiveness as streaming transforms do in the context of integration with the CRM system.