MCB Data Cloud Certification Practice Exam

What is the likely cause if a newly created data model object (DMO) cannot be viewed when creating a new segment?

1. Data has not yet been ingested into the DMO.

2. The new DMO is not of category Profile.

3. The new DMO does not have a relationship to the individual DMO.

4. Segmentation is only supported for the Individual and Unified Individual DMOs.

The correct answer is: The new DMO is not of category Profile.

The situation where a newly created data model object (DMO) cannot be viewed when creating a new segment is typically due to the type of DMO you are working with. In this context, DMOs serve different purposes based on their categories, and segmentation capabilities are specifically tied to certain types. When a DMO is not categorized as a Profile, it does not meet the criteria required for segmentation. Profiles are designed to represent entities with attributes that help in the segmentation process, allowing for targeted marketing and personalized communication. If the DMO in question is in a different category that doesn’t include profile functionalities, it will fail to appear as an option during segment creation. Understanding the relationship between DMOs and their categories is crucial for effective data modeling within the MCB Data Cloud platform. The options focused on data ingestion, relationships to individuals, and segmentation support don't adequately address the underlying issue related to DMO categorization, which is why recognizing the type of DMO is key in this scenario.