MCB Data Cloud Certification Practice Exam

What action should a consultant take to ensure ecommerce data is ready for scheduled activations?

1. Set segments to Rapid Publish and refresh every hour

2. Set activations to Incremental Activation

3. Set a refresh schedule for calculated insights

4. Use Flow to trigger a change data event

The correct answer is: Use Flow to trigger a change data event

To ensure ecommerce data is ready for scheduled activations, utilizing a flow to trigger a change data event is a strategic and effective action. This approach enables real-time updates to the data environment, meaning that any changes made to the data — such as new transactions or modifications — are immediately recognized and can be included in upcoming scheduled activations. This method enhances the responsiveness of the ecommerce data management process, ensuring that the most current and relevant data is available for promotional campaigns or customer segmentation efforts. By automating the trigger of change data events, consultants can streamline their workflows and reduce the risk of outdated information being used for key business decisions, thus improving the overall efficiency and effectiveness of the data activation strategy. In contrast, other options may involve less direct methods of ensuring data readiness and could lead to delays or the use of stale data. For instance, refreshing segments every hour does not guarantee that the data is prepared for specific activations, while incremental activation may not capture all changes depending on its setup. Setting a refresh schedule for calculated insights, while useful, does not actively ensure that the underlying data is fresh at the moment of activation. Hence, using flow for change data events provides a more proactive and comprehensive solution.