MCB Data Cloud Certification Practice Exam

How should the Data Cloud consultant configure an email activation for the Multiple Investments segment?

1. Include Fund Type equal to "Mutual Fund" as a related attribute.

2. Choose the Multiple Investments segment, add related attribute Fund Name, and filter Fund Type equal to "Mutual Fund".

3. Choose the Multiple Investments segment and add related attribute Fund Type.

4. Configure an activation based on the new segment with no additional attributes.

The correct answer is: Choose the Multiple Investments segment, add related attribute Fund Name, and filter Fund Type equal to "Mutual Fund".

The selection of including the Multiple Investments segment, adding the related attribute Fund Name, and filtering with Fund Type equal to "Mutual Fund" is the best approach for configuring an email activation. By choosing the Multiple Investments segment, the consultant ensures that only the relevant audience who have engaged with multiple investments is targeted. Adding the related attribute Fund Name allows for a more personalized approach, as it enables the consultant to tailor the email content based on the specific funds that the recipients have invested in. Filtering by Fund Type equal to "Mutual Fund" allows for further precision in targeting. This ensures that the email activation is directed specifically at those customers who have investments in mutual funds, making the communication more relevant and enhancing the likelihood of engagement. This combination of selecting the correct segment, utilizing specific attributes, and applying a relevant filter creates a focused and effective email strategy that aligns with the overall goal of maximizing engagement with customers based on their investment behaviors.