MCB Data Cloud Certification Practice Exam

For triggering a journey based on abandoned browse behavior, how should a data action be configured for proper cadence?

1. Set the activation schedule to hourly

2. Configure the data to be ingested in hourly batches

3. Set the insights aggregation time window to 1 hour

4. Use real-time data ingestion

The correct answer is: Set the insights aggregation time window to 1 hour

The correct answer is to set the insights aggregation time window to 1 hour. In the context of triggering a journey based on abandoned browse behavior, it's critical that the data reflects the most recent user actions to ensure timely and relevant engagement. By setting the insights aggregation time window to 1 hour, you enable the system to collect and process user behavior data within that timeframe, allowing the journey to be activated shortly after the user exhibits an abandoned browse behavior. This timely aggregation means that any users who abandon their browsing actions will be identified quickly, and the relevant journey can be triggered without unnecessary delays. The one-hour window strikes a balance, providing sufficient time to aggregate data while also ensuring that the response to user behavior is prompt. Other options, such as setting the activation schedule to hourly or configuring the data to be ingested in hourly batches, do not directly impact the immediacy of responding to user behaviors. While real-time data ingestion is valuable for many scenarios, in this specific context, focusing on an insightful aggregation window allows for more strategic timing in engagement.