MCB Data Cloud Certification Practice Exam

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

1. Harmonization

2. Data cleansing

3. Data Consolidation

4. Identity Resolution

The correct answer is: Identity Resolution

The focus on identity resolution is critical for a customer who needs to match and reconcile data about individuals from multiple sources into a unified profile. Identity resolution involves the processes and techniques used to identify, match, and merge records that refer to the same individual across disparate data sources. This feature allows organizations to create a comprehensive view of each individual, ensuring that all data points related to them are connected, which is essential for accurate analysis and reporting. In scenarios where multiple data sources are involved, identity resolution enables the identification of duplicate entries, inconsistencies, or variations in how individuals are referenced. By employing algorithms and advanced analytics, identity resolution effectively reconciles this data into a single, consistent individual profile, providing a clear and unified understanding of the customer. While other features like harmonization, data cleansing, and data consolidation certainly play vital roles in overall data management strategies, they do not specifically focus on the accurate identification and merging of individual records across sources as identity resolution does. Therefore, for the specific need of unifying individual profiles from various data sources, highlighting identity resolution is the most relevant and beneficial choice.