A marketer needs to create several segments with similar filter criteria for multiple brands. How can the marketer create these segments most efficiently?

Creating a segment and copying it for each brand is an efficient approach for several reasons. This method allows the marketer to leverage the initial segment setup—ensuring that all common filter criteria are intact—while minimizing the time and effort needed to reproduce the same logic across different brands.

When copying a segment, all attributes, filters, and configurations are preserved, allowing the marketer to adjust any brand-specific details afterward. This means that the marketer can maintain consistency across segments while easily adapting them to meet the particular needs of each brand, thus enhancing productivity and ensuring accuracy in segmentation.

Other methods might require additional steps or complexities that could slow down the process or lead to potential errors in the setup, making the copying method a more straightforward and effective solution in this scenario.